Do it the right way
Culture - Process - Tools
All communication - including digital - happens between humans: Clients, suppliers, employees, loved ones. They way we communicate and interact is unique to each organisation. Your culture comes first. Then find the processes that fit your culture, then build the tools to help you.
If you buy other peoples’ tools (e.g. software), then you have to make yourself fit into their process and have to disclaim your culture.