Performance marketing focuses on driving measurable actions, such as clicks, conversions, or sales, through various digital channels like search engines, social media, and email. It emphasizes data-driven strategies to optimize ROI. However, challenges abound in this discipline. Attribution remains a significant hurdle, as accurately crediting conversions to specific marketing efforts proves complex in today's multi-channel environment. Ad fraud also threatens campaign effectiveness, draining budgets and skewing results. Additionally, privacy concerns and evolving regulations necessitate adapting strategies while maintaining consumer trust. Despite these challenges, performance marketing's agility and measurable outcomes continue to make it a vital component of modern digital marketing strategies.
Department
Performance Marketing
Empowering brands to thrive, one click at a time.
Stephan Römer
Head of Performance Marketing
Yes, we can
deliver expertise in various digital advertising platforms such as Google Ads, Facebook Ads, and LinkedIn Ads …
... and
create the best ROI you’ve ever had - where ROI is just an acronym for “Really Odd Ideas”
... and
provide data analysis, interpreting metrics to optimize campaigns for maximum ROI
... and
target effective audiences and implement segmentation strategies which are essential for reaching the right customers with relevant messaging
... and
do continuous testing and experimentation to refine strategies and improve performance over time
... and
communicate strongly for clear reporting and client collaboration
… and
staying updated on industry trends, algorithms changes, and emerging technologies to ensure we remain competitive and adaptive in the dynamic digital landscape
Refernces
Stuff we Did
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mobilezone Deutschland
mobilezone is a leading independent provider of technology products and mobile services. They cover the B2C sector with brands such as Sparhandy, DEINHANDY, Handystar, HIGH and SIGA as well as the B2B sector with mobilezone handel. At mobilezone, more than 400 employees work at five locations (and remotely) in Cologne, Bochum, Münster, Mühlheim am Main and Heilbronn.
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MyTicket
The event and concert ticket store myticket.de is one of the largest official ticket providers in Germany. The online ticket portal has been selling tickets for a large selection of events since 2014, primarily in the areas of rock/pop, festivals, classical music, pop and folk music and family entertainment.
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radio.de
radio.net offers access to more than 30,000 stations and podcasts and has 4 million monthly users and over 24 million app downloads worldwide. radio.de GmbH is the operator of the international service radio.net as well as the regional services radio.de, radio.at, radio.fr, radio.se, radio.dk, radio.pt, radio.es, radio.it and radio.pl.
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